Boardroom Advisors
“It’s been 15 months since I started working with ISM Group. I would say they’re exceptionally talented when it comes to booking qualified appointments. They have been consistently booking 25+ meetings a month for us.
I highly recommend them to anyone in the management consulting space looking to get more qualified booked appointments.”
— John Courtney, Founder & CEO at Boardroom Advisors
The Challenge
From zero to 375+ booked calls in 15 months — ISM Group has become a key growth partner for Boardroom Advisors.
Boardroom Advisors, a leading management consulting firm, helps scale-ups and SMEs by providing part-time executive directors across various specialisms. But when it came to outbound lead generation, they needed a system that would reliably deliver qualified sales meetings month over month.
They partnered with ISM Group to solve exactly that.
The Challenge
From zero to 375+ booked calls in 15 months — ISM Group has become a key growth partner for Boardroom Advisors.
Boardroom Advisors, a leading management consulting firm, helps scale-ups and SMEs by providing part-time executive directors across various specialisms. But when it came to outbound lead generation, they needed a system that would reliably deliver qualified sales meetings month over month.
They partnered with ISM Group to solve exactly that.
The Solution
ISM Group developed and managed a cold email outreach system tailored for the consulting space — focusing on high-intent prospects, decision-makers, and niche verticals.
What we delivered:
● 🔍 Deep prospecting based on sector, size, and growth stage
● ✍️ Thoughtfully written messaging with a consultative tone
● 🔄 Ongoing A/B testing of subject lines and CTAs
● 📅 A scheduling-first strategy to drive meeting volume
The Results
● Campaign Duration: 15 months
● Average Meetings Booked per Month: 25+
● Total Booked Meetings to Date: 375+
● Industry-Specific Messaging Conversion Rate: ~6–8%